A poster should be:
- Aesthetic – It should get attention so the message is delivered.
- Focused – It should focus and communicate on a single message.
- Ordered – The sequence should be well-ordered and obvious.
Mock up, photo: The girl from the RING
Mise en scene plays a big part in this poster, as its so simple but yet tells a whole story which makes your focus and attention on the little creepy girl, wearing a white dress which portrays purity and the thick black hair and arms on her lap, the only thing that gives away that the girl is evil is the way her face expression is, she looks very angry and with the cover line read as "your screams are music to her ears" makes the genre easily known to be a horror; also with the red writing which helps portray blood/death.
the cover line at the top of the poster, is an example which i may use for my final poster, the cover line is a quick easy way to get the audience involved and asking questions; about the little girl... thus making them interested and wanting to watch the film. The photo of the little girl is a very bold photo and would stand out, as its of one person, a very big photo thus making her the focal point, making it obvious to the audience that the film will be based around this evil girl.
Below the headline there is the title, and below this when the date the film shall be released, now this is very important to consider as scary films not only need to show what they promise in the posters but be a scary atmosphere, so it needs to be released at a good date; winter! where the nights are long and dark, and the weather being unpredictable! Also in my research most horror film dates where released in winter.
Below this, is info about the cast, directors etc, its written in big here but in the final design it will be written up small as in my research most posters did this. example:
Overall i really like this draft poster, as i like the layout, how simple the poster is and not much to read, just quick and simple facts; doesn't give much of the story away (maybe when i think of a name for my film it would help) I would like an overall design like this as its not plain or boring, and i think it stands out.
These are all possible ideas for my poster, i have an idea but now what to narrow it down even further, to help me decide on what to do i did a questionnaire and will update the chosen ideas in bold once i have gone through every idea.
Possible Locations:
My room, up against a dark blue background- CHOSEN
Priory gardens- the field, at night- SECOND CHOICE
In a Forrest- Surrounded by trees
The photo:
The little girl ghost, hair covering face, either standing up or sitting down= close up/mid shot- CHOSEN
The cast, standing looking towards the camera, = mid shot "no as it wont look scary or to do with the film; unless you can link just the cast standing there looking scared to the films story line?"
The little girl ghost standing in a deserted location= long shot- SECOND CHOICE
Costumes Ideas
Plain long/mid length white gown/dress/robe- CHOSEN
Plain black long/mid length gown/dress/robe
Props
Blood on the dress?- no as it takes away the purity and innocence from the little girl in the white dress.
Make-up
lights
chair
a stage
Flowers
Price
£6.99
£5.99- CHOSEN- cheap and this was near enough as the same price as the other big blockbusters film posters (mine would be cheaper as its not a big film)
£7.99
Size:
38X53
28X43cm- CHOSEN- same size as the other posters that valued at £7.99 (mine is £5.99)
Cover lines
Your screams are music to her ears- CHOSEN
Evil never dies
No one will be missed
How can your screams be heard, when your in the middle of nowhere?
Teenagers get all the blame
The night she came home- CHOSEN
In cinemas...
Near Halloween- best time to show a film as Halloween is the scariest time all year, its dark and Halloween brings people to watch scary films near to Halloween. this would also relate to the target audience of males and teen couples between 15-25 as they would also go to the cinema as at that age they are to old to trick or treat so they would go to the cinema.
November- December- Second choice, as Christmas time is very busy, but families are more likely to go to the cinema so they wouldn't watch a scary film and families/ mother with little kids etc isn't my target audience
Research on Facebook.
MOCK UPS AFTER RESEARCH
Not sure on the colour code, the photo is poor quality
"Fury" written in red this also contrasts with the white dress by showing angry, horror and blood.
You cannot see but in the background there is a gravestone, it is visible on the camera but not on the computer; I will be photo shopping the image and will level out the brightness etc so the grave is more clear.
All the products in this photo connote horror and is easily read to be a horror film. This poster will be going on facebook with the rest of the mock ups to get feedback.
Mock up: Photo is again of my Friend.
This is me making the title of my film stand out a bit more, and to look more frightening, just by using a pencil I went over each letter to give a double effect to make it bolder, also around the edges to make it look uneven and unsettling to look at. I will put this poster on facebook etc to see what type of feedback I get.
Mock up 3
Mock up 4
I am not keen on this mock up, as I feel the photo isn't balanced, the writing isn't in line with each other and seems to be dotted around the image, making it not look like a real scary poster. I like the editing on this photo but not the actual photo; as I feel it isn't "in your face" enough like my other mock ups. I do like the idea of "the night she came home" and the girl putting flowers on a grave - easily indicating my film is about a ghost. I will also put this mock up on facebook to see what feedback I get.
After my research of which photo idea they would rather I think I will go with the first poster idea but change the name from "Fury" to Necromancy (as this was the favourite title for my film in my market research) NO ONE LIKED ANY OF THE OTHER MOCK UPS
This is a new idea I came up with after seeing "the eye" film poster; I think it works well as it takes the focus of the girl (as if i keep using the girl ghost my magazine/poster would be too similar etc) but it still links to my film, and the eye connotes horror as it has hands coming out of eye.
I like this idea, but I feel that the girl in front of the eye takes away the attraction of the eye, and that she is just in the way...also a grave stone is behind her which i feel is pointless and in the way.
I really like this idea, I think ill keep it this way as it looks like, we are staring right at the girl as the girl is reflected from the pupil of the eye. The writing being distorted shows confusion and fear; but It takes away the boldness of the writing, its not clear enough to stand out.
Also you can see the eye looking to the right, this shows that the person is looking at something, and can tell they are scared by the way its fully open. I have yet to decide on the background of the poster as you can see it is a mixture of grey and black atm, I think this works as it shows horror and doesn't take the attention away from the eye or the title and cover lines; also can be passed off as the persons skin around the eye and shadows.
Research on facebook
(Comments on the mock up with 10 likes)
IMPROVEMENTS:
Poster after feedback
^^ example of the small writting which goes at the bottom of the poster.
I have swapped the title of the film with the cover line, as i feel it stands out more with the cover line above the image, also a white background makes the colour red stand out much greater and bolder. In my next improvement stage, I will add in small writting at the bottom of the poster, and play around with the size, font and layout of the writting.
Here i have created different layers to my poster, so if i make a mistake i can easily go back and undo. on here i have just added cuts to the eye and have centred the girl ghost within the pupil of the eye- i now just need to choose a suitable background since i dislike the grave stone within the middle of the poster even though its hard to see- it feels like it is just in the way.
Editing on photoshop
Showing me doing levels, brightness/contrast, and the other tools i have used such as bluring the image, rubbing the image(background), adding text, zooming in, quick selection tools, cropping the image and the clone stamp which helps blend in all the different colours.
Mock Up
This is another mock up, coming along nicely with the two stars names written in white next to the title of the filml; it works well and i like this idea, not to sure on the colour white but other colours like black,blue etc didnt link with the colour code of my poster. Red also was another colour i debated but felt like it didnt stand out enough next to the red title; feel like i have used too much red! I have also made oct 31st smaller as i felt that the date is important, but it didnt work well with having a big title. I have added a website for my film as this is more advertising.
Mock up: New production company- twisted products
- To have eye-catching/ and appealing to their target audience
- To have a focal picture that will be interesting
- Suggestion of the film genre, via colours, props, clothes, etc:
- To display a large title that is easily read
- May use famous actors (starpasonia)
- A tag line is usually shown on the poster (will they make it out alive? Who will survive? Depending on genre etc)
- The date of the film coming out
- Director and production company displayed.
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